Ford Bronco: A Legacy of Safety
The Ford Bronco has a long history of safety innovation, dating back to its origins in the 1960s. The latest generation of the Bronco continues this tradition, incorporating cutting-edge technology to protect you and your passengers on and off the road.
Safety Awards and Recognition:
The Ford Bronco's commitment to safety has not gone unnoticed. It has received numerous awards and accolades, including:
- IIHS Top Safety Pick+: The Insurance Institute for Highway Safety (IIHS) awarded the 2023 Ford Bronco its highest rating, the Top Safety Pick+, recognizing its exceptional performance in crash tests and its suite of advanced safety features.
- NHTSA 5-Star Overall Safety Rating: The National Highway Traffic Safety Administration (NHTSA) also gave the 2023 Bronco a 5-star overall safety rating, its highest possible score.
These awards demonstrate Ford's dedication to building safe and reliable vehicles, even those designed for rugged off-road adventures.
What Expert Says:
Car and Driver praises the Bronco’s safety features, stating that "The Bronco comes standard with several driver-assistance features, and more are available."
Edmunds commends the Bronco’s safety ratings, stating, "The 2023 Ford Bronco earns good crash-test scores from the IIHS and NHTSA."
Kelley Blue Book Notes that the Bronco's safety features and strong crash-test scores contribute to its overall appeal, particularly for families and adventure seekers.
Motor Trend While primarily focused on the Bronco's off-road capabilities, Motor Trend acknowledges its "solid safety scores and plenty of available driver-assistance features."
![]() |
2024 Ford Bronco Wildtrak | Price: Please Call | |
Bodystyle: SUV | Int. Color: Medium Sandstone | ||
Engine: V-6 cyl | Odometer: 11 | ||
Transmission: 10 speed automatic | Stock #: 740128 | ||
Ext. Color: Shadow Black | Vin: 1FMEE2BP9RLA43403 | ||
CLICK FOR DETAILS |
![]() |
2024 Ford Bronco Black Diamond | Price: Please Call | |
Bodystyle: SUV | Int. Color: Dark Space Gray | ||
Engine: I-4 cyl | Odometer: 10 | ||
Transmission: 7 speed manual | Stock #: 740200 | ||
Ext. Color: Oxford White | Vin: 1FMDE1AH7RLA54934 | ||
CLICK FOR DETAILS |
![]() |
2024 Ford Bronco Badlands | Price: Please Call | |
Bodystyle: SUV | Int. Color: Black Onyx | ||
Engine: V-6 cyl | Odometer: 7 | ||
Transmission: 7 speed manual | Stock #: 740082 | ||
Ext. Color: Cactus Gray | Vin: 1FMEE9BP4RLA34004 | ||
CLICK FOR DETAILS |
![]() |
2023 Ford Bronco Raptor | Price: Please Call | |
Bodystyle: SUV | Int. Color: Black Onyx | ||
Engine: V-6 cyl | Odometer: 24 | ||
Transmission: 10 speed automatic | Stock #: 730468 | ||
Ext. Color: Code Orange | Vin: 1FMEE5JR5PLC04573 | ||
CLICK FOR DETAILS |
Ford Co-Pilot360™: Your Off-Road Guard
The heart of the Bronco's safety technology is Ford Co-Pilot360™, a suite of driver-assist features that work together to enhance your awareness and help you avoid potential hazards.
- Pre-Collision Assist with Automatic Emergency Braking: This system scans the road ahead and can alert you to potential collisions with vehicles or pedestrians. If you don't react in time, it can automatically apply the brakes to help mitigate or even avoid a collision, providing crucial protection on Maui's unpredictable roads.
- BLIS® (Blind Spot Information System) with Cross-Traffic Alert: Maneuvering the Bronco on narrow trails or backing out of a parking space can be tricky. BLIS® alerts you when vehicles are in your blind spot, while Cross-Traffic Alert warns you of approaching vehicles when reversing.
- Lane-Keeping System: This system helps you stay centered in your lane, gently nudging the steering wheel if you unintentionally drift. It's particularly helpful on long drives or when you're focused on navigating challenging terrain.
- Rear View Camera: With its rugged design and off-road capabilities, the Bronco can handle more than just paved roads. The rearview camera provides a clear view of the area behind your vehicle, aiding you in avoiding obstacles and backing up safely, even when visibility is limited.
Off-Road Specific Safety Features:
The Bronco also offers unique safety features specifically designed for off-road adventures:
- Trail Control™: This innovative cruise control system for off-roading helps you maintain a steady pace over rough terrain, allowing you to focus on steering and navigating obstacles.
- 360-Degree Camera with Off-Road Views: This available feature provides a bird's-eye view of your surroundings, helping you navigate tight trails and avoid obstacles that might be hidden from view.
- Front and Rear Trail Turn Assist: This system helps you make tighter turns on narrow trails by applying brakes to the inside rear wheel, improving maneuverability in challenging off-road situations.
Read More:
Ford Bronco vs. Jeep Wrangler: Which Off-Road Icon is Right for Your Maui Adventures?
Ford Bronco vs. Land Rover Defender: Off-Road Icons Clash in an Epic Showdown
Bad Credit? No Problem! Your Path to Car Ownership
Experience Off-Road Confidence with Valley Isle Motors Ford
At Valley Isle Motors Ford, we're passionate about helping you explore Maui's wild side safely and confidently. We offer a wide selection of Ford Bronco models equipped with the latest safety technologies to protect you on every adventure.
Visit our Kahului showroom today to experience the Bronco's off-road prowess and advanced safety features firsthand. Our knowledgeable team will guide you through the various models and options, ensuring you find the perfect Bronco to match your adventurous spirit.
Remember, safety is paramount when venturing off-road. By choosing a Ford Bronco from Valley Isle Motors Ford, you're not just getting a capable off-road machine; you're also gaining peace of mind knowing you're protected by some of the most advanced safety technologies available.